Hello.

Hello.

Risi_Photo2021

I'm Risiandi Jiang

I'm Risiandi Jiang.

UX DESIGNER + DATA-DRIVEN LATERAL THINKER + AVID OBSERVER OF HUMAN BEHAVIOUR

UX DESIGNER + DATA DRIVEN LATERAL THINKER + AVID OBSERVER OF HUMAN BEHAVIOUR

I love every stage of the UX process towards creating delightful user-centric experiences that translate into business impact. My insatiable desire to learn allows me to view every situation objectively – I believe curiosity leads to meaningful insights that create opportunities to design better experiences. I live by a simple motto; “Delight your users and convert them into happy customers" — your business will naturally grow.

I am currently working as a UX Designer at Pelago — a Travel Tech startup backed by one of the most respected travel brands in the world. We started with zero product. However, in the span of 8 months, we managed to successfully design and built our first MVP for our targeted soft-launch in 2020 despite the global pandemic that is severely impacting the travel industry. This would not have been possible if not for the industry veterans in our leadership team and the unrelenting spirits of my colleagues across different departments and specialties. The role I played includes creating user flows, wireframing, design, and prototyping. I also prepared user and customer research plans, in addition to writing interview script, as well as, conducting remote user interviews and testing. One of the reasons I like working at Pelago is the autonomy to collaborate with different stakeholders across different departments.

Prior to joining Pelago, I was a UX Designer at an HR Tech startup, I designed an enterprise-grade Human Resource Management SaaS. I worked with the Founder/CEO to create product roadmaps, establish a UX strategy based on a collection of user stories, and develop feature prioritization based on user needs vs development efforts. I was also responsible for designing user flows, wireframing, establishing UI design, and interaction patterns for all aspects of the app, on desktop, mobile, and tablet.

My career began as a Graphic Designer in Manhattan, New York, in 1998, after I graduated with a Bachelor of Fine Arts degree in Graphic Design and Advertising from the School of Visual Arts. I was promoted to Lead UI Designer within 6 months during the early days of the dot.com era. I worked with clients such as NASDAQ and Citi, back when it was still called Citibank. I left the interactive agency I was working at to polish my traditional design skills and develop my conceptual thinking abilities. However, UI design followed me wherever I went like an obsessive stalker.

It wasn't until 2014, when I worked at a digital agency in Singapore with headquarters in San Francisco, California, that I started to get curious about designing for user experience. I had the good fortune of working with great colleagues who guided me through the digital projects I worked on. My interest in digital burned again. This time, it was brighter, as I worked on various projects designing User Interfaces with User Experience in mind. My projects ranged from interstitial campaign sites to a virtual reality app for our clients.

I took the UX Design (Immersive) course at General Assembly in 2017 to boost my repertoire of skills and learn more about the process involved in designing for user experience. It was a life-changing experience. Creating great experiences has since become a way of life for me.

I am a UX Designer who loves every stage of the UX process towards creating meaningful user-centric digital experiences. My insatiable desire to learn allows me to view every situation objectively – I believe that every failure provides critical insights, and every recovery, a step towards creating better experiences for users. I live by a simple motto, “Make your users happy and your business will grow.”

I am currently working at a tech start-up, designing an enterprise-grade Human Resource Management SaaS. I work with the CEO to create product roadmaps, establish UX strategy based on a collection of user stories, and develop feature prioritisation based on user needs vs development efforts. I am also responsible for designing user flows, wireframing, and establishing UI design patterns for all aspect of the app on desktop, mobile and tablet.

Prior to my incarnation as a UX Designer, I was an Art Director with an extensive experience between New York and Singapore. In my last role, I lead the creative in a cross-functional team on regional offline and online campaigns for clients such as Symantec and Veritas..

I started out as a Graphic Designer in Manhattan, New York, in 1998, after I graduated with a Bachelor of Fine Arts degree in Graphic Design and Advertising from School of Visual Arts. I was promoted to Lead UI Designer within 6 months during the early days of the dot.com era. I worked with clients such as NASDAQ and Citi, back when it was still called Citibank. I left the interactive agency I was working at to polish my traditional design skills and develop my conceptual thinking abilities. However, UI design followed me wherever I went like an obsessive stalker.

It wasn't until 2014, when I worked for a digital agency in Singapore with headquarters in San Francisco, California, that I started to get curious about designing for user experience. I had the good fortune of working with great colleagues who guided me through the digital projects I worked on and my interest in digital burned again. This time it was brighter as we worked on various projects such as interstitial sites and a virtual reality app for our client, Veritas.

I took the UX Design (Immersive) course at General Assembly in 2017 to boost my repertoire of skills and learn more about the process involved in designing for user experience. Besides the hard skills, I also learned to develop my soft skills such as empathy, as I learned to work in teams made of individuals with different personalities and motivations. It was a life changing experience. Enhancing user experience has since become a way of life for me.