Hello.

I'm Risiandi Jiang

I'm Risiandi Jiang.

UX | UI | PRODUCT DESIGNER + DATA-DRIVEN LATERAL THINKER + AVID OBSERVER OF HUMAN BEHAVIOUR

I love every stage of the UX process towards creating delightful user-centric experiences that translate into business impact. My insatiable desire to learn allows me to view every situation objectively – I believe curiosity leads to meaningful insights that create opportunities to design better experiences. I live by a simple motto; “Delight your users and convert them into happy customers" — your business will naturally grow.

I am currently working at Cake DeFi, a hypergrowth FinTech start-up in the crypto space offering customers easy access to Decentralized Financial Services. My role as a Product Designer requires me to plan and facilitate qualitative UX research and workshops using a variety of tools at my disposal for uncovering customer insights needed by various departments. I also took on full ownership of UX improvements and iterations of new products offered within the Cake DeFi mobile app. However, the achievement I am most proud of is when I managed to pull the Design team members who were working in silos, together to collaborate, and established Design processes to improve the workflow which cultivates the habit of applying Design Thinking into addressing the right user-centric problems.

Before I was recruited by Cake DeFi, I was working at Pelago, a TravelTech start-up that’s fully owned and funded by Singapore Airlines. Being the first Product / UX Designer, I was responsible for establishing the design system and overall experience of the website. As the Product Design team grew, I was asked to lead a team of 5 Product Designers. I reported and partnered with the Head of Product to ship various iterations of the website as the start-up was trying to establish its business strategy and position in the market during the Covid-19 pandemic. Prior to Pelago, I was working at an HR-Tech start-up for slightly over 2 years where I reported directly to the CEO of the company and helped designed a suite of HRMS products for a desktop-based web app, mobile app, and tablet app, each serving a different purpose and target audience. In my role as the Head of UX Design for the start-up I helped scale the team from a 2-person Design team into a 4-person team and worked closely with the CEO, Product Manager, and Engineers to shape the direction of the product roadmap.

Over the span of more than 20 years of my career, I’ve taken on different roles and learned along the way. The challenges that I’ve encountered had provided me with the opportunity to grow as a domain expert and an individual during various phases of my career. For me, regardless of the circumstances and situations, this growth mentality is a critical attribute that constantly drives me forward to be better than the person I was yesterday.

If you would like to have a chat, do reach out to me on Linkedin

I love every stage of the UX process towards creating delightful user-centric experiences that translate into business impact. My insatiable desire to learn allows me to view every situation objectively – I believe curiosity leads to meaningful insights that create opportunities to design better experiences. I live by a simple motto; “Delight your users and convert them into happy customers" — your business will naturally grow.

I am currently working at Cake DeFi, a hypergrowth FinTech start-up in the crypto space offering customers easy access to Decentralized Financial Services. My role as a Product Designer requires me to plan and facilitate qualitative UX research and workshops using a variety of tools at my disposal for uncovering customer insights needed by various departments. I also took on full ownership of UX improvements and iterations of new products offered within the Cake DeFi mobile app. However, the achievement I am most proud of is when I managed to pull the Design team members who were working in silos, together to collaborate, and established Design processes to improve the workflow which cultivates the habit of applying Design Thinking into addressing the right user-centric problems.

Before I was recruited by Cake DeFi, I was working at Pelago, a TravelTech start-up that’s fully owned and funded by Singapore Airlines. Being the first Product / UX Designer, I was responsible for establishing the design system and overall experience of the website. As the Product Design team grew, I was asked to lead a team of 5 Product Designers. I reported and partnered with the Head of Product to ship various iterations of the website as the start-up was trying to establish its business strategy and position in the market during the Covid-19 pandemic. Prior to Pelago, I was working at an HR-Tech start-up for slightly over 2 years where I reported directly to the CEO of the company and helped designed a suite of HRMS products for a desktop-based web app, mobile app, and tablet app, each serving a different purpose and target audience. In my role as the Head of UX Design for the start-up I helped scale the team from a 2-person Design team into a 4-person team and worked closely with the CEO, Product Manager, and Engineers to shape the direction of the product roadmap.

Over the span of more than 20 years of my career, I’ve taken on different roles and learned along the way. The challenges that I’ve encountered had provided me with the opportunity to grow as a domain expert and an individual during various phases of my career. For me, regardless of the circumstances and situations, this growth mentality is a critical attribute that constantly drives me forward to be better than the person I was yesterday.

If you would like to have a chat, do reach out to me on Linkedin